How Do I Entrepreneur?

Beware of “We just need to wait for the right time”

“Those who stand at the threshold of life always waiting for the right time to change are like the man who stands at the bank of a river waiting for the water to pass so he can cross on dry land.”

-Joseph B. Wirthlin

You may say it to yourself or you may hear it from others, but take it from firsthand experience that any time you hear “We just need to wait for the right time” is a red flag. I understand that success often comes from doing the right thing, in the right place, at the right time, but if you are stalling/procrastinating/ stagnating waiting for the right time, things are not going well. I had personal experience with this coming from myself and from someone that I was told could “make or break” my company.

At the end of the day, if you aren’t moving forward in some manner then you need to reevaluate. What is making you scared to move forward? What do you think you need to move forward? Can you do it yourself? Is there someone you can ask for that help? I fell into this mindset when I finished my graduate program and was applying for incubators and accelerators. I fell into a lull because I felt that I needed those mentors and guidance to correctly do things. Yes, I have made some mistakes since moving forward, but nothing life shattering and it’s nothing compared to the progress I’ve made.

I don’t know if it’s easier or harder to ignore this sentiment when it’s coming from yourself or from an outside source. There are times when someone can be saying this to you with a completely valid reason. You need more materials, you need to show a little more traction or several other scenarios. These people are helping you to not jump the gun and lose a chance at something because you acted too quickly and when it was time for things to happen people have lost interest. They are telling you to work, so do it!

What you have to be wary of is when things don’t necessarily need a time limit or they are not giving suggestions for anything to be improved before they complete whatever action is in question. If this is happening, that person is probably using “waiting for the right time” as an excuse instead of telling you the truth about a situation. You can only be met with that response so many times before you realize that nothing is going to happen. Can you get out of that relationship? Can you speak with them and let them know that waiting is no longer viable? Sometimes you’ll walk out of the conversation with action and sometimes you’ll walk out of the conversation knowing a relationship wasn’t what it was promised to be and that it would be better to expend your energy and time elsewhere.

So, whether it’s coming from inside or outside, stop waiting. Go out and do things (even if they are very small.)


Cheers to One Year

Happy anniversary, LA. To be honest, I didn’t think we’d make it this long when I first arrived. It’s raining just like it was the day I first drove into the city after days packed into my Jeep Renegade with all my stuff, my dog, and two other people. It’s been a crazy year of growth and coming to realizations that I would never have imagined on the horizon that day. I completed my graduate degree and I finished it strong, which I’m so proud of from having a history of slowing down before fully crossing the finish line.


I will never let go of the child inside me
Graduating meant a well-deserved vacation


I live somewhere different now and I’m getting ready to move again within the next couple of months. I still have my moments of questioning if I should move back east, but for now, every part of me wants to be here when I sit down and fully think of it. Michael moved in with me. I was able to visit home once and some many people came to visit me.

My aunt and I at Absinthe
Shout out to these two for bringing me furniture when I was living out of plastic tubs
My other half made it across the country to see me


These two deserve medals for moving me countless times and across countless miles


Moving here has made me so thankful for where I grew up, who I grew up, and who raised me. Once the majority of the Media Ventures kids headed back to wherever they call home, it hit me that I don’t have a big support group here. I have difficulty making friends when it’s short interactions like events or at bars. I’ve written about it before and it surely hasn’t changed. It has made me realize that I haven’t given up on any of the things I believe in to be better liked in LA. It’s a hard city to make friends in that are going to be there and that you fully click with if this lavish lifestyle isn’t something you are used to or have any desire to live. I want to start Justus Tickets because I want to see more diversity at shows and to see the fans that music was made for in the audience. It’s to get those fans that you see holding signs of how music saved their lives into that audience more often. It’s not about the money. Don’t get me wrong, it would be nice if it succeeds, but that isn’t what drives me for that or anything in life.


I’m so happy he moved here and I have someone to enjoy daily things with
We’ll always find time to get out of the city
Sometimes you drive an hour to the fair because it’s something that reminds you of your small town
I still notice the smallest things and take time to connect with things that make me feel like myself
My number one companion

I’m working on becoming more patient, which is harder and easier in this constantly moving city. There’s one side of it that is so urgent and so nonstop, but at the same time, California has such a sense of relaxation to it. People that are willing to slow down in order to take care of themselves so they are producing the best things they can. Being patient while still working towards your goals pays off and there is no better example than Mike recently being featured in a Vice article. He impresses me every day with his balance of his job that pays him and finding time for what he would rather be paid for. Life’s different than I ever would have imagined it and even with it being different, I can’t wait to see where I’ll be in another year. For now, I’m happy to call you home, LA.


It was my first Christmas not in Uniontown, but I spent it with my new family and was happier than I ever would have expected.



How Do I Entrepreneur?

ALERT: Be prepared to not be someone’s first priority

One of the biggest things that I have had to adjust to with really going after Justus Tickets is grasping the fact that I’m still just a small fish in very, VERY big pond. I am based in Los Angeles so when I’m talking to people that are helping me redo logos or even sitting down with different mentors, I’m far from the most important person they’ll speak to that day.

You have to find a balance between staying persistent with those that do not care as deeply as you do about your startup/venture while remaining understanding of time constraints they may have, but still not letting things slip through the cracks. It’s frustrating and it’s probably one of the hardest things I’ve had to deal with.

It is important to realize that there are people out there that can do the jobs you need to be done a lot better than you. Yes, at first you may have to do them, but as your grow or deciding on what will help you grow, it will be important to be able to give someone else the power to do that job. I read a great article about it recently that I highly recommend, you can find it here.

You can’t control everything. Giving up control and having to rely on others isn’t always fun, but it’s necessary. It could mean the difference between growth and being stagnant. All the best in figuring out the next thing to you let someone else take control over.


Jamming into 2018

Another dose of what I’ve been listening to lately. I dove into a lot of different end of 2017 lists and found some music that I LOVE that I missed out on.

Alma – Chasing Highs (Courtesy of the Jenna & Julien Podcast)

Listen here.


The Clicks – The Clicks

Listen here.

Screen Shot 2017-12-31 at 10.05.09 PM

Billie Eilish – dont smile at me

Listen here.


Francis & the Lights – Just for Us

Listen here.


If you want to keep us with what I’m listening to outside of when I post here, then feel free to follow me on Spotify


Looking forward responsibly

Happy 2018 to those that have reached it (we still have a couple hours of 2017 left here on the west coast.) The New Year is the perfect time to reflect back on the year and decide what you want to stay the same and what changes need to be made for the upcoming year. On Twitter lately, I’ve been seeing a lot of posts about what people tend to leave behind and some left me unsettled.

I understand wanting to make better changes, but one thing that can quickly ruin a new outlook on the year is setting really unrealistic goals. One of the biggest that I saw were people saying that they were “leaving” their depression, anxiety, and various other mental health issues in 2017. This idea has even been supported by some of my favorite mental health organizations and advocates. But here’s the thing, mental health illnesses aren’t those clothes you don’t wear or bad habits.

For me, it feels like a very destructive discourse to let people feel that these things can be left behind. You can be doing everything right like talking to a therapist regularly, taking your medicine, or keeping up with whatever self-care routine works for you and still have really bad days. Making it a resolution or saying that you were leaving those things behind can make it so much harder to get through your bad days because not only are you having a bad day, but you failed at keeping a resolution or goal for the entire year. I know when those type of things happen for me where I feel like I failed on something big like that, then it can lead me to spiral a little bit.

There’s nothing wrong with setting goals/making resolutions, but don’t let the chatter on social media or from those around you to set unrealistic goals. Mental illnesses don’t ever “go away” or are “left behind,” but they are manageable. Make your goals surrounding what you’re going to do to manage them, how you’ll deal with bad days, and forgive yourself if 2018 doesn’t go exactly as planned. I know 2017 didn’t go exactly as I planned, but all you can do is continue forward with a plan to do better, thank your past self for the experiences, and also forgive yourself for the not great stuff.

That’s what I’ll be keeping in mind while I set my goals and resolutions for 2018. Feel free to share yours, share your stories, or let me know how you plan on forgiving your past self in order to move forward.

Happy New Year! I’m glad we all made it another year.

How Do I Entrepreneur?

Justus Tickets is real now

It’s finally real! Justus Tickets that is. This week I incorporated using Gust Launch, which I can’t recommend enough to any first-time founders or anyone that just wants a great support system and a great perks package to make launching easier. But isn’t it pretty late in the year to launch, Jenn?

Yeah, it totally is and that is something I’ll put in my brain and take with me as a lesson. I was feeling pretty stagnant and like I was losing the interest of a few people that had said they would be part of a Friends and Family round because I wasn’t making any big moves. Turns out the whole process of preparing for those investments takes longer than I expected and I could’ve have waited until next year to incorporate to be spared being taxed for 2017, but it has lit a new fire within me to push forward that I really needed.

I have accepted that I’m going to make some mistakes. Hopefully, they will all be as easily noticeable as this one and without negative effects down the road for the company. It has helped me realize to seek out more help, which has lead to me applying for consultation from Vermont Slauson. I’ve been back on the hunt for different accelerator programs, have been networking like crazy (big shout of to the Shapr and Product Hunt community), and seeking out ways to learn any way I can. I even started learning how to code using freeCodeCamp because I want to be able to have more of a grasp on what is going on with the tech behind my company.

Someone from 4Fini is working on getting us a new logo, a style guide, and an updated deck. I took the time to move our feature set and our goals out of head onto paper to easily share with others. I have also been talking to a lot of different developers to understand what I can build for what cost and will hopefully be coming to a decision soon about how I want to build the site.

It was a big step and I am so thrilled I took it. I look forward to growing the community and all that is to come.

Thanks for being around for the very beginning of something new.


What music got me through the week

I am thinking that I am going to start posting my little soundtracks weekly. It will make it easier for more to pick music and share things with you all without making GIANT posts.

Let’s get into what I’ve been listening to this week then!

Morgan Saint – YOU

Listen here.


Jeff Rosenstock – WORRY.

Listen here.


Maggie Rogers – Split Stones

Listen here.

maggie rogers split stones cover

Interested in checking out music I was listening to in 2017 that I didn’t list here? Check out my 2017 Wrapped Playlist.