Scrolling through my blog the other day, it dawned on me that I’ve talked a lot about Justus Tickets and never fully explained it. One of the biggest things I’ve learned through my journey is how important feedback is whether it’s good or bad. Sometimes you talk through your idea so much that it seems like you couldn’t possibly find anyone else to run it by. There’s always someone else with a brand new way to look at what you are establishing, so if you can share it, then you should.
Justus Tickets came from me being a big music fan and being so let down every time I missed out on primary sales and had to head to resale sites to buy tickets. It often meant I couldn’t afford to go and watched tickets go unsold. I realized how much more of a problem it was when I was working at a venue. Excited fans would run up to me with their tickets only to have that excitement quickly ended when I told them the tickets they paid so much for were at the top of the arena.
I wanted to create a space where I could help fans get the ticket for a price they deserved, help bring fans closer to the artists they loved, and still support artists. It lead to forming Justus Tickets, which started as just a simple idea for a face-value secondary marketplace and grew to be so much more from great suggestions and feedback.
So, what is it now? It’s where fans will be able to turn to for their modern-day miracle ticket.
Justus Tickets is an exclusive marketplace just for fans and the artists they love. A place where they can support each other through the buying and reselling of concert tickets without being taken advantage of or being cut out by commercial resellers.
Our goal is to create a safe and fair secondary marketplace for fans and the artists they support. We do this by using Passion Points, which are rewarded through social platform integration. Fans are rewarded for their support of artists. These points validate them – providing access to a fairly priced marketplace.
Fans prove their passion before gaining access so sellers are assured that tickets remain in the hands of those who actually love the artist and their music. In our marketplace, the fans are in it together. The maximum markup is 20% over face-value. Sellers make their money back and true fans get to see their favorites at a reasonable price.
Sellers receive 80% of the profits and the remaining 20% is split between the artist (or their chosen charity) and Justus.
It’s just the beginning and if we do it right, then it has a bright future, scaleable that will build closer relationships between artists and their fans.
I’d love your feedback, suggestions, or tips getting this up and running. I look forward to hearing from everyone from fellow music lovers to entrepreneurs.